Posts tagged with media planning and buying
Behavioural Targeting, Phorm and some common sense
Behavioural targeting has been in the mainstream press recently, with ISPs BT and Charter being criticized for testing Phorm and NebuAd's targeting technology in the UK and US respectively.
Yahoo and Microsoft: Could their display ad market shares stop the deal?
Should the industry take a step back and re-consider supporting the Yahoo-Microsoft deal, because of the strength it will provide them in display advertising?



