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Integrate search across channels
Today consistent campaigns across media are essential and making the most out of search is key Four experts share… read more (1/6/2009)

Why basic reputation management isn't enough
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Capturing the long tail of ideas
Google have launched an ideas site for public feedback - aiming to capture the long tail of ideas that… read more (1/2/2009)

Yahoo make staff cuts; staff blog and Twitter as it happens
Yahoo have laid off staff across their US and Indian operations moving finance and toolbar teams to India and… read more (12/12/2008)

 

Posts tagged with doubleclick

A Few Words on Cookies
Most ad tracking and many analytics packages use cookies to gather data about visitor behavior. How long cookies should be kept active is a re-occurring question and opens up wider questions as tracking and analytics converge.

Viruses via advertising: time for an industry initiative?
Facebook, The Economist and now Expedia have all been hit by malware hidden in adverts served on their websites. Is it time the computer security and Internet advertising giants untied against this sort of threat?

 
 
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