Shopping Search
Managing shopping search campaigns can be a time consuming job – creating and maintaining feeds, monitoring stock levels and reporting on performance can be a full time job. Many of these functions also overlap with search marketing activity, and may need integrating accordingly.
At Steak we manage PPC and shopping search campaigns in the same team, unlike many agencies who leave this to their media planning and buying teams. This approach is proven to bring improved results, minimizing the duplication of work and allowing for learnings to be implemented across campaigns as appropriate.
We employ a mixture of human intelligence and technology to manage campaigns, cherry-picking the right shopping engines for each client - we know that each engine generates different results for different merchants.
Campaigns on finance and insurance aggregators are managed by our Digtial Media Planning and Buying team.
To learn more about our Shopping Search and Paid Search services, please call us on +1 646 358 1064 or contact us.
