Paid Search
Paid search campaigns cannot be simply setup and left to run - the highly competitive nature of the PPC market means that regular monitoring, reporting and optimization is required. All of these tasks require experience and expertise that only a select few agencies can truly offer.
At Steak, paid search expertise is in our blood. From inception in 2005 Steak has provided a best of breed PPC service that gives advertisers what they want and need - targeted website traffic that converts into sales.
This consistently evolving market demands the right mix of technological innovation and manual management. At Steak we have that right mix, providing clients with a focused PPC management service to meet and exceed their targets.
Some of the elements of our paid search service include:
- Indepth Research pre-launch - simply put, the better we understand your brand and marketplace, the better ROI we can achieve for you.
- Technology Neutral - we choose the right campaign management tool (including bid management and tracking) for each client’s business – we are not tied to any one vendor
- Budget - funds are intelligently allocated to each search engine down to an ad group level
- Managing, Testing and Evolving - a structured testing plan is produced, including keywords, creative, geo-targeting, day parting, landing page designs and deep linking, as appropriate
- Analysis and Optimization - this is the bedrock of our service. We constantly analyze campaigns and optimize rankings and creative to ensure conversions increase
- Landing Pages – we always deep link campaigns, and where possible carry out landing page testing to raise conversion rates
- Integration - we incorporate offline advertising messages and schedules into our campaigns to ensure brand consistency and higher response rates
- Bespoke Reporting – all of our reports are bespoke, designed specifically to show the information our clients need, with analysis and action points.
- The Wider Web - individually created and optimized contextual search and social media campaigns
- Vertical search - provision to maximize the opportunities of vertical search and Google universal search
All our techniques focus on one thing - exceeding targets and generating ROI for the client. So email us or call +1 646 358 1064 to discuss how we can improve your paid search campaigns.
