STEAK APPOINTED AS MAXIM AND BLENDER’S SEARCH MARKETING AGENCY
“We’re delighted to be working with Maxim and Blender—two brands that have been on our client wish list since Steak launched in the US,” said Chrysi Philalithes, Launch Managing Director, Steak New York. The titles have a combined readership of 15 million and Maxim Digital attracts five million unique users each month. “As brands they speak to the populace and are ahead of the curve. They understand the intersection between media and entertainment and how online, and in particular search, can be used to drive a media brand forward.”
Both the Maxim and Blender accounts were closed by Mark Schwartz, who joined Steak from TMP Directional Marketing where he was VP, Interactive Sales and was critical in developing local online strategies for the company’s national advertisers. Previous roles also include VP, Sales at Reprise Media and General Manager of infoUSA’s Internet Licensing Division. Mark has over 18 years experience in marketing and business development, in particular in database marketing, search marketing and the wider digital field. Mark is also a guest lecturer on Digital Marketing at Columbia University’s Executive MBA program.
“As an agency, Steak takes a different approach,” commented Mark. “Steak’s process of using search to inform the full spectrum of marketers’ communication strategy means that we can truly push the boundaries of how marketers use digital to connect with their audience. Maxim and Blender are exactly the type of brands Steak loves working with - innovative, informative and engaging.”
Steak opened offices in the US in March 2008 with an aim of bringing its search-inspired communications approach to the American market. Launched in the UK in 2005, Steak grew its global billings to approximately $50 million in 2007 through client wins that include Virgin Holidays, Time Out and the BBC’s Top Gear. Steak is the search-inspired communications agency, offering search, media and design services to clients. The agency’s aim is to use the marketing intelligence of search data – namely what and how people are searching for brands, products and services – to inspire all of a brand’s marketing and communications activity, both online and offline and from media to design. Steak was crowned Media Agency of the Year in 2007 at the Interactive Marketing and Advertising Awards and earlier this year won an Advertising Research Foundation David Ogilvy Award.
