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The latest coverage of Steak in the industry press.

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You Say 'Tomato,' I Say, 'Whole Foods': Use Paid Search To Get Your Message Out!

Published: 6/17/2008
Source: Media Post - Search Insider

BEING A BRIT, THE WHOLE "you say tomato, I say tomahto" deal has always been a little bit of a running joke since I moved to the States. But now it's taken on a whole new meaning. Last week, the Food and Drug Administration called for a "tomato recall," as some tomatoes from some states are suspected carriers of salmonella. Since mid-April, there have been about 145 reported cases, including at least 23 hospitalizations, in approximately 17 states. Personally though, I don't have an affinity for a particular brand, type or producer of tomatoes, so when I hear the words "recall," what registers with me is "stay away." Unless I am educated otherwise.
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Agencies question Google/Yahoo! tie-up

Published: 6/16/2008
Source: marketing Week

Google ads will soon appear on Yahoo!'s search engine results in the US and Canada, in a pact that is anticipated to roll out globally. But industry experts are already questioning what impact will will have on UK advertisers' online campaigns.
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Google-Yahoo deal comes under scrutiny

Published: 6/16/2008
Source: Net Imperative

Microsoft is reportedly seeking support for its opposition to a new advertising collaboration deal between Google and Yahoo.
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The 2008 DMNews Essential Guide to Search Engine Marketing is now online

Published: 6/16/2008
Source: DMNews

The complex world of search marketing has become a critical factor in a company’s marketing spend, as more consumers look online before making purchasing decisions. These articles offer tips and techniques on such topics as brand reputation, land- ing pages, paid and organic search interaction, and fusion search.
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Google May Gain $1 Billion in Yahoo Ad Pact

Published: 6/16/2008
Source: AdAge.com

Somehow Google seems to have come out on top again, landing a search deal with Yahoo that by some estimates could boost its revenue by $1 billion -- and may leave some advertisers footing larger sums for their keyword buys.
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