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Many CPA firms and their clients maintain websites as part of their marketing strategy. However, some fail to achieve their objectives for launching the website. In the following article, the CPA author discusses how businesses need to develop and maintain their websites. Properly designed and maintained, a business's website can help to attract prospective clients by engaging them rather than by showing them little more than a static brochure.
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BEING FIRST-GENERATION GREEK, I was born with a couple of inherent qualities. One: an unpronounceable Greek surname. Two: pride for all matters that hail from Ancient Greece. It was as a proud Greek that I followed the Olympics (online, I'll add) last month. Three: an entrepreneurial spirit that I have found to be indicative, though by no means exclusive, to immigrant cultures. My restless mind is continually on the quest for opportunities. With this love for the Olympics and a love for seeking out opportunities, my attention soon turned to whether or not advertisers were taking advantage of the spikes in search volumes that were occurring during the Olympics. Helping advertisers take advantage of topical and timely increases in search traffic is one of my favorite topics.
Read more of 'Missing Out On Olympic-Sized Opportunities '
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