Board Members
Chrysi Philalithes
Non-Executive Board Director
Recognized in The Guardian’s “50 Women to Watch,” Management Today’s “35 Women Under 35” and as a “Face to Watch” in Campaign Magazine, Chrysi has been at the forefront of digital media and internet advertising and in particular search marketing.
Chrysi was a founding member of Espotting, the company that pioneered search marketing in Europe in 2000 and supplied pay-per-click ads to Yahoo!, Lycos, Alta Vista and Ask. As VP Global Marketing & Communications, Chrysi successfully launched the company in 8 markets before being part of the team that merged the company with FindWhat in a deal that valued Espotting at $186m. The company re-branded to MIVA in 2005. Before joining Espotting, Chrysi worked as New Business Manager at WCRS, one of the UK’s Top 20 Advertising Agencies. While she was at WCRS, the agency grew by 40% with new business wins such as Sega, Camelot, Buzz, Sharepeople.com and BUPA.
In 2008, in addition to her board role, Chrysi was appointed as Launch Managing Director of Steak NYC and was part of a senior team to establish Steak's operation in the USA. Chrysi now pursues a career in the humanitarian field full time however stills plays an active role at Steak as non-executive board member of the Steak Group.
Chrysi holds an MBA from Imperial College where she specialised in Marketing and New Ventures and she is currently reading a Masters in Human Rights at Columbia. In 2005 Chrysi, in her spare time, was Head of Marketing for Sound Films whose first film 'Hibernation' won 'Best British Short Film' at the Edinburgh International Film Festival. She is currently in the process of setting up GigAid, a non-profit organisation that raises awareness and funds for humanitarian causes at concerts. GigAid brings her interests of marketing, digital, entertainment and human rights all together!
In 2008, in addition to her board role, Chrysi was appointed as Launch Managing Director of Steak NYC and was part of a senior team to establish Steak's operation in the USA. Chrysi now pursues a career in the humanitarian field full time however stills plays an active role at Steak as non-executive board member of the Steak Group.
Chrysi holds an MBA from Imperial College where she specialised in Marketing and New Ventures and she is currently reading a Masters in Human Rights at Columbia. In 2005 Chrysi, in her spare time, was Head of Marketing for Sound Films whose first film 'Hibernation' won 'Best British Short Film' at the Edinburgh International Film Festival. She is currently in the process of setting up GigAid, a non-profit organisation that raises awareness and funds for humanitarian causes at concerts. GigAid brings her interests of marketing, digital, entertainment and human rights all together!
